Born in 1909, Fred Perry was a British tennis player who won the Men's Title at Wimbledon three times in his career amongst other lifetime achievements. Coming from a working class background, he was frowned upon by the All England Tennis Club. According to Perry, he was the best dressed player of his time.
Making a few changes to an anti-perspirant device worn around the wrist, Perry helped to create the sweatband which prevented sweat from reaching his hand while playing tennis. His focus on functionality would soon lead him to create the Fred Perry Shirt. A lightweight, slim-fitting polo shirt that could be worn on and off the court. Although his original design was the one color M3, it was the M12 made in multiple colors and twin tipped details that would successfully make the crossover between sportswear and fashion.
The brand is easily identified by the Laurel Wreath, the ancient Greek symbol for Victory and the sign used by Wimbledon. Since its inception, the logo has become synonymous with individuality and belonging. The brand has collaborated with many notable designers and cultural icons including Raf Simons, Yohji Yamamoto, Stussy, and Amy Winehouse. Fred Perry became an essential part of the British subculture uniform in the 1950's and has since then been adopted worldwide by each generation that followed.
Fred Perry coming soon to Quality